It might seem like an odd source of research into the small business market but headset specialist Plantronics has reported that a Super SME is set to emerge to beat the downturn.
The emergence of those small companies that have invested in infrastructure, staff training and marketing are best placed to survive the recession.
Most of the SMEs that were surveyed revealed that they had been feeling the downturn for quite a while but only 22% said that the impact have been significant.
“During times of economic uncertainty SMEs tend to view investment in IT, staff training and marketing as luxuries instead of necessities,” Says Paul Clark, General Manager, Plantronics.
“This research shows Super SMEs bucking convention and investing wisely in some or all of these areas are the most confident about the future and better placed to operate in the changing marketplace,” he added. Last week the Chartered Institute of Marketing revealed that a portion of its members were worried about what next year holds and whether or not they would be able to hold onto their jobs.
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